Hogan is celebrating 40 years, looking back at four decades of Italian design through the people, stories and creative collaborations that have shaped the brand since 1986.
For its anniversary, the Italian label is putting storytelling at the centre of the celebrations, spotlighting a series of filmmakers it has worked with and revisiting the short films created throughout its history. The anniversary looks at the wider creative world that has developed around the brand over the past four decades.
It’s a story that began in 1986 with the Traditional, a stripped-back silhouette influenced by cricket footwear. From there, Hogan spent the 1990s developing its own approach to the luxury sneaker, bringing together Italian craftsmanship with a more relaxed way of dressing.
One of the most important moments came with the Interactive. The idea emerged after Andrea Della Valle observed women in New York commuting in sneakers before changing into more formal footwear when they arrived at work. Hogan responded with a shoe designed to sit between those two worlds, establishing the combination of comfort and luxury that would become central to the brand.
The decades that followed saw Hogan’s world continue to expand. The lightweight Olympia arrived, clothing and accessories entered the picture, and collaborations with figures including Karl Lagerfeld pushed the brand into new creative territory. More recently, the H-Stripes, Hyperlight and Hogan Cool have carried that evolution forward.
Footwear still plays a part in the anniversary, too. To mark the occasion, Hogan has created the Cool Blue Special Edition, reworking its existing Cool silhouette in deep blue pony-effect leather. An H86_26 graphic appears across the outsole and laces, connecting the brand’s founding year of 1986 with its 40th anniversary in 2026.
But the sneaker is just one part of a much wider celebration. At 40, Hogan is using the milestone to look beyond individual products and back at the creative relationships, films and ideas that have helped build its identity over four decades.
The Hogan Cool Blue Special Edition is available from 23 September 2026 at selected Hogan boutiques and through Hogan's official website.
