Slam Jam and Salomon have got together to launch a collaborative Salomon XT Quest. The trail running sneaker draws inspiration from the dusty colours of the painted desert for a dialogue between mankind and Mother Nature.
The collaboration sees the XT Quest model, a durable ‘90s-inspired outdoor trainer galvanised by “El Desierto Pintado” (the painted desert) and its rough mix of dusty natural colours. It celebrates the rugged beauty of the landscape and how quickly it can change (with speed being intrinsic to Salomon’s sports-rooted brand DNA).
In a promotional film, we see the shoes elevated within a sturdy briefcase placed on the floor of a cave. We then see close-up shots of the shoe’s technical features, such as its traction-grabbing lug sole and Quicklace system, which features across multiple Salomon silhouettes.
Campaign images see models scaling a sunkissed incline setting, putting the shoe’s outdoor sensibilities to the test. The power of Mother Nature is exemplified by shots which show wearers dwarfed by their imposing surroundings. Talent can be seen wearing utilitarian skirts, which reflect Salomon’s lifestyle appeal, with its sneakers striking the chord with the fashion set thanks to their sleek, streamlined construction and emphasis on function.
While this collaboration feels very current and of the moment, Slam Jam has been at the forefront of street culture for more than 30 years. It was founded by Luca Benini in 1989 to serve the underground at a time before the label “streetwear” existed. It has gone on to influence culture through its curated brand offering in its Milan stores and collabs with industry-leading brands such as Salomon, Brain Dead and Diesel.
The Slam Jam and Salomon XT Quest shoes will be exclusively released on November 2 on the Slam Jam website. A Shanghai takeover will see the Slam Jam and Salomon host a party at Heim with international DJ Guests. A global release will follow on November 7 on salomon.com and at select stockists.
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