Serge Denimes jewllery eternal

SERGE DENIMES LAUNCHES “THE ETERNAL COLLECTION”

SERGE DENIMES LAUNCHES “THE ETERNAL COLLECTION”

by Juliette Eleuterio
2 min
Serge Denimes jewllery eternal
Serge Denimes© Adam Fussell©

The London-based jewellery brand Serge DeNimes has launched their latest collection in celebration of the brand’s 10 year anniversary. Founded by Olivier Proudlock, Serge DeNimes designs innovative pieces exploring the often overlooked gap within men’s jewellery.

For “The Eternal Collection”, Proudlock took inspiration from The Roman ages, notably mosaic art, historical key phrases and famous figures such as Caesar. The collection offers 28 unearthly pieces in both gold and silver colourways. The statement pieces, from rings and earrings to bracelets and necklaces, fuse together ancient history with modern techniques. While some of the bolder pieces decorated with large gemstones are reminiscent of the lavish and opulent lifestyle of Rome’s emperors, other pieces are a subtle nod to the realm’s undeniable strength, influence and culture.

Serge DeNimes, which will be opening its London flagship store in May, has always focused on uplifting a community of creatives, and The Eternal Collection is no exception. Being Proudlock’s favourite line to date, the designer stated, “It has been a crazy journey, and we are so excited to share this moment with the Serge community. They are the reason we are still here today and ever growing. The best is yet to come“.

The Eternal Collection, ranging between £28 and £130, is available for purchase on Serge DeNimes’ website.

Watch the campaign video below.

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