Yesterday we reported on the sale of Reebok – which cost Authentic Brands Group $2.5B USD – and the brand isn’t missing a beat in the changing of hands. This collaborative effort with MADWOMEN celebrates female empowerment across many cultures, with aims to expand and connect women across the globe, as well as facilitating women in creative fields.
The two colorways are inspired by the founders of MADWOMEN, Marlen Stahlhuth and Larteyley von Hippel, and their travels across the world in building their platform. The iconic Club C is transformed, featuring a semi-transparent, thickened rubber sole in either a Peekablue or Sandtrap iteration.
Both colorways are available to purchase now from Reebok’s site.
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See also: THE BIG REEBOK SALE – THIS WEEK IN SNEAKERS