POLAROID’S IMPERFECT CAMPAIGN & THE MM6 X SALOMON MULE: YOUR MONDAY BRIEFING

POLAROID’S IMPERFECT CAMPAIGN & THE MM6 X SALOMON MULE: YOUR MONDAY BRIEFING

by Juliette Eleuterio
8 min
MM6 MARGIELA X SALOMON©

Ah Mondays, the universally despised day. To distract you from the dread of going back to work, we’ve got your Monday Briefing ready for you. This week, it’s not just fashion we’re covering, but also photography, with Polaroid’s new campaign that dives into our gen’s take on its cameras. In other news, supermodel Gisele Bündchen fronts Louis Vuitton’s latest jet-setting campaign while Nike is giving its Air Max Pulse a new look. Keep reading to stay in the loop.

POLAROID IS CELEBRATING A NEW GEN OF CAMERAS & PHOTOGRAPHERS
In its new campaign, Polaroid is capturing the imperfections of everyday life to create art with its new generation of Instant cameras, including the Now and Now+. To do so, the camera brand has tapped 15 photographers based all around the world to take on the cameras and capture their own personal stories. Of those photographers, Karabo Mooki chose to highlight the experience of the Black community in South Africa, where he grew up.

@ryshorosky ©

THE NIKE AIR MAX PULSE IS RECEIVING NEW COLOURS

Nike has been on “A Whole New Frequency” ever since the launch of the Air Max Pulse last Air Max day (March 26, for those of you who missed it). The shoe already comes in classic colours, but to switch it up, Nike are giving us two new colourways: “Black & White” and “Cobblestone”. These new additions of the Air Max Pulse are now available on Nike’s website for £144.95.

NIKE©

DANIEL ARSHAM’S PORSCHE OBSESSION CONTINUES

Artist Daniel Arsham is known to erode basically anything he touches, but his latest piece features none of that, though it’s still based on one of his favourite things on Earth: the Porsche. Working with Porsche tuner RAUH-Welt BEGRIFF, the two have created the first-ever slant-nose Porsche 964 RWB. The all turquoise-blue interior car was remodelled after RWB founder Akira Nakai’s shop in Chiba, Japan, as well as manga drawings and illustrations. Celebrating the RWB car, an apparel collection is available in Shibuya’s 2G store.

DANIEL ARSHAM©

HELEN KIRKUM USES OLD SNEAKERS FOR ITS PALIMPSEST SNEAKER

If there’s one person who knows how to do upcycling right, it’s Helen Kirkum. The London-based shoe designer and artist showcases her process in her latest sneaker, the Palimpsest, which features mismatching rears and a playful collage-like upper, with remnants of old sneaker logos showing through. Speaking on the shoe, now available online, Kirkum stated “Each time you put on your Palimpsest you discover something new, a stitch, a logo, a design detail”.

HELEN KIRKUM©

MM6 MAISON MARGIELA AND SALOMON ARE HOPPING ON THE MULE TREND
Mules are taking over and honestly, we’re here for it. After collaborating for an FW22 sneaker, MM6 Margiela and Salomon are now going for the mule in its XT-4 model. Coming in two colourways – one creamy white with brown and blue accents, the other in plain white, with purple, teal and yellow details – the mule keeps Salomon’s classic Agile Chassis™ Skeleton silhouette, with the collar receiving the chop. No release date has yet to be announced but we’re expecting the shoe to be available ahead of summertime.

MM6 MAISON MARGIELA X SALOMON©

WILDSIDE YOHJI YAMAMOTO HAS A NEW SERIES OF COLLAB TEES

Collaborative graphic tees doesn’t always have to mean just slapping two brand logos on its front. In WILDSIDE Yohji Yamamoto’s case, its latest collaboration with M/M (PARIS) and stylist Atsushi Okubo comes in the form of two black & white tees with visuals of “JOE’S MEMORIES”, in reference to stylist Joe Mckenna. The tees feature an image of the renowned stylist as well as the reproduction of an M/M (PARIS) original design created with the stylist in 2006. Both pieces are now available on WILDSIDE’s online store.

WILDSIDE YOHJI YAMAMOTO©

LOUIS VUITTON TAPS GISELE BÜNDCHEN FOR ITS NEW CAMPAIGN

Louis Vuitton wants us to take a vacation real bad – we wish we could LV. In its latest campaign titled “Horizons Never End”, supermodel Gisele Bündchen is seen laying on a beach in a full-monogrammed navy swimsuit, feet posed onto the classic monogrammed suitcase. Captured in Miami by Glen Luchford, the campaign also comes with a video, in which Bündchen can be seen taking her Louis Vuitton Horizons suitcase, designed by Marc Newson, on her worldly travels.

LOUIS VUITTON©

SOEUR X LEANDRA COHEN GO ANDROGYNOUS FOR ITS COLLAB

Soeur may have an inherently feminine name, meaning “sister” in French but its latest link up with Leandra Cohen, founder of Café Leandra, proves that it can also do androgyny. “The best collaborations are the most organic ones” says Leandra, which is exactly what this one feels like. Offering an oversized poplin shirt in a striped pink and pastel green colour, green shantung silk shorts that fall just above the knee and a clutch bag made out of the same material among other pieces, the collab is now available online.

SOEUR X LEANDRA COHEN©

HBO’S “THE IDOL” IS FINALLY OUT

First shown at Cannes Film Festival, Sam Levinson’s latest directorial venture has been making noise for months now, but it hasn’t exactly been the right kind of noise. Accused of creating a plot-less oversexualised show which has lost all meaning since its original director, Amy Seimetz, walked out, the first episode of “The Idol” has finally dropped. Available for streaming on HBO, early TikTok and Twitter reactions seem to be echoing what has already been said about the show – and it’s only the first episode.

@theidol ©

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