Sporty Spice goes to San Fran for Palace x GAP 

Sporty Spice goes to San Fran for Palace x GAP 

by Ollie Cox
3 min

Palace and GAP have linked up for a cross-continent get-together rooted in ’90s skate nostalgia. In typical Palace style, the collab comes with a belter of a video campaign, which stars Sporty Spice Mel C as a skate mum. 

Branded Varsity Jackets, cargo pants, plush toys, boards and hoodies all help to take us down memory lane, back to the golden days of grainy VHS tapes, massive pants, and tiny wheels. 

The campaign sees a young skate lad desperate to hit the streets with his buddies, binning off tidying his room, much to Sporty-turned-skate Spice’s dismay. But rather than tackling the near vertical hill-bombs San Fran is known for, he opts to be picked up by his mate. Then, the groms meet up with the Palace team, which includes Kanin Garner, Heitor Da Silva, and legendary San Francisco skater Karl Roberts, to hit up Pier 7. 

There’s no mallishness in sight for this one, which is packed to the brim with a carefree skate rat attitude, seen in pieces such as baggy branded cargos and camo Oxford shirts. The capsule reflects the defining impact of ‘90s skateboarding on how we dress, something Palace founder Lev Tanju knows all too well. Thanks to Tanju’s genuine passion and knowledge of skateboarding, we get an authentic exploration of GAP’s all-American archive that takes us right back to the glory days of skateboarding. 

The collaboration follows the appointment of Zac Posen as its GAP’s new Creative Director, who has already worked with culturally significant artists and designers, including Tyla and Dapper Dan. By collaborating with Palace, GAP is able to further bring its American heritage to a contemporary audience. References to GAP’s collegiate-style branding can be seen throughout Palace’s work, which has played on the style in its “Pal” graphic. The tongue-in-cheek reference is seen across hoodies in the collection. 

The Palace and GAP collaboration follows a rave-meets-football collaboration with Umbro, continuing the skate brand’s trailblazing approach to collaboration. By incorporating names such as Mel C, Palace’s cross-generational appeal, which speaks to young skaters and Spice Girls, is front and centre. 

The Palace x GAP collaboration will launch in the UK, Europe, and North America on Friday March 22. A Japan, Korea, and China release will follow on March 23. 

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