Louis Vuitton drops new Menswear, PUMA makes Sekou brand ambassador & more this week

Louis Vuitton drops new Menswear, PUMA makes Sekou brand ambassador & more this week

by Ollie Cox
12 min

Gillett Square’s NTS Radio graces the airwaves every day and makes pretty nice clobber, too. Now, the East London-to-the-world radio station has launched an exclusive “Goblin Milk” t-shirt capsule at Dover Street Market. BAPE is getting the BAPE STA ready for summer, and Dr. Martens is celebrating music with Jordss and Lady Banton. On top of that, there’s an IZIPIZI x Engineered Garments collaboration and a brand-new Lacoste campaign. Keep reading to catch up on everything you need to know in your Monday Briefing. 

The BAPE STA™ is ready for summer 
BAPE©

BAPE® is treating us to a trifecta of summer-ready colourways of its iconic BAPE STA™ sneaker in Patent leather. The new hues include a lively Green/Black colourway and timeless Black/White, and White/Black styles. With the weather, supposedly, getting warmer, the latest colourways of BAPE STA™ are perfect for some sun-soaked goodness. These will be released in-store and online on Saturday, April 27.

IZIPIZI x Engineered Garments is ready for the city 
IZIPIZI x Engineered Garments©

IZIPIZI has launched a collaboration with Engineered Garments, designed with the city in mind. The collection fuses Engineered Garments’ New York approach with IZIPIZA’s Parisian take on eyewear across two “CAMO” and “KAKI LEOPARD” colourways. The limited-edition collection merges contemporary eyewear designs with a classic wearability that will stand the test of time. To get your hands on a pair, head here

Louis Vuitton dropped its Menswear Pre-Fall 2024 collection
Louis Vuitton©

Pharrell is giving us a kick of Louis Vuitton Menswear ahead of June Men’s Fashion Month, with his Pre-Fall 2024 collection for the House. Shot against the backdrop of hazy Hong Kong, Pharrell’s new Louis Vuitton Menswear range is nautical, preppy, and vibrant. From sailor-style hats to floral shirts and varsity jackets, the collection is playfully charismatic, with a touch of seventies style flare elevated for the modern day. Check out the full drop on Louis Vuitton’s website now, and get ready for Pharrell’s next collection in June.

REPRESENT is riding the lightning with Metallica 
Represent x Metallica©

Seven years ago, Represent co-founder Mike Heaton found a vintage Metallica T-shirt that would come to inform the Manchester-based label’s graphic output, aligning with Represent’s brand ethos of bringing back grails from the past. Now, the brand has launched an official collaboration with the metal moguls, which sees reiterations of graphic tees centred around 40 years of Ride The Lightning and will see Represent collaborate beyond a licensing deal and into a fully formed collection, incorporating leather jackets and textured branding across high-quality cut and sew pieces. Head to the Represent online store to shop the collection. 

Grab the NTS “Goblin Milk” capsule at Dover Street Market
NTS Radio©

East London is known for many things, like pie and mash, jellied eels, and NTS Radio. The latter has taken over the world with its genre-spanning mix of belter tunes selected by its ever-increasing roster of world-class DJs and musicians. With all that creative energy, it should come as no surprise that they make banging T-shirts. Its most recent line-up of graphic tees forms part of its “Goblin Milk” capsule and is the first in a series of NTS resident merch collaborations with Ami Evelyn Hughes, aka Goblin Milk. The collection, which you can find at Dover Street Market comprises two designs: The Booby Tee, which riffs on a cheeky souvenir T-shirt, and the Meditation Frequencies Tee, which nods to music’s soul-soothing capabilities. If this is a bit of you, head down to Dover Street Market to get in on the action. 

PUMA signs Sekou as a brand ambassador
@sekoumusic ©

PUMA has signed Sekou as its latest brand ambassador, and together, both Sekou and PUMA will bring their shared values of determination, confidence and bravery to the table. To kick things off, Sekou has starred in the sportswear brand’s Super Team campaign, showcasing the latest colourways of the OG Super Team sneaker that first released in 1982. Now, the iconic silhouette is available in new colourways, including “Fresh Mint,” “Blue Skies,” and “Team Regal Red.” The campaign was shot in Sekou’s second home – the recording studio, which has shaped the musician’s personal style. 

Broken Planet is blasting off with its “Space Trails” collection 
@brokenplanet ©

Broken Planet’s “Space Trails” collection is its biggest collection to date, and draws on an overarching desert theme, seen through scored tones and wilderness-inspired graphics. The collection also sees the London-based streetwear label’s first venture into womenswear, backed by co-founder Indre Narbutaite. The collection was shot during Coachella Festival in LA, and reflects the international appeal of the brand. Head to the Broken Planet website to grab a piece of the collection. 

Fussy has teamed up with Calm for its summer scent 

Fussy, the eco-deodorant brand, has teamed up with Calm, the number one app sleep, de-stressing, and meditation, to create the world’s most calming scent. Along with its new, limited-edition deodorant fragranced with soothing lavender, Fussy is also offering customers a one-month free trial of its sustainable, recyclable deodorants, and then 50% off the annual subscription with every purchase of the new Fussy x Calm Lavender Fields scent, helping people achieve the inner zen. If this is a bit of you, head to the Fussy website to read all about it. 

Lacoste is playing big
Lacoste©

Lacoste has launched a larger-than-life brand campaign titled “Play Big,” centred around an enlarged version of its iconic crocodile logo. Featuring Lacoste’s iconic brand ambassadors – tennis legends Novak Djokovic and Venus Williams; actors Pierre Niney and Ahn Hyo Seop; singer Jean Somi; and artist Wang Yibo – the new campaign showcases Lacoste’s roots in iconicity and art. “Play Big” is a call to action capturing the breath of impact of the brand’s iconic Crocodile, and it uses its six ambassadors to display this. Hit up Lacoste’s Instagram now to view the full campaign. 

Ocean Wisdom is dropping a brand-new freestyle 
@ocean.wisdom ©

UK rap pioneer Ocean Wisdom is dropping a lightning-fast freestyle this Thursday May 2nd, titled “Near Life Experience”. Following the creation of his own label, Beyond Measure Records –  which “Near Life Experience” will be released via – Ocean Wisdom’s new track is set to be a self-described “chorus-free pursuit of the highest levels of flows possible.” Whether you’re already a fan of Ocean Wisdom’s fiery lyrics or are looking to feel nostalgic for the golden age of rap, listen to “Near Life Experience” this Thursday via his Instagram

The Right To Dance is dropping a tee for a good cause 
@therighttodance ©

Award-winning dance music charity platform, The Right To Dance has collaborated with t-shirt and limited edition apparel brand, Everpress for a fundraising-driven drop. In celebration of International Dance Day 2024 – which is today, April 29th – the collaboration promotes the release of the limited edition “Dance For Good” tee, designed by adidas collaborator, Gasius. With 100% of profits being donated to War Child, an independent, non-government charity providing support to children affected by conflict, the tees are all in the name of a good cause. Hit up Everpress from now until May 4th to shop the collab. 

Jordss and Lady Banton celebrate music with Dr. Martens 
@jordss.dj ©

Dr. Martens has teamed up with visionary artist Jordss and renowned DJ Lady Banton for its latest drop, a fusion of heritage and modernity that appears in the form of archival sandals. Inspired by the vibrant, energetic ethos of the ‘blues parties’ of the 1980s, the new campaign revives Dr. Martens’ first venture into sandal drops which occurred at the time, transforming the vibrant, nostalgic aesthetic for 2024. The archive sandal collection – featuring Lakten Leather Platform Mules; Wrenlie Leather Fisherman Sandals; and Josef Leather Buckle Slide Sandals – are available to shop now on Dr. Martens’ website, and you can find the brand’s full campaign with Jordss and Lady Banton on its IG.

Featured image via Louis Vuitton©

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