German fashion house MCM has unveiled the beginnings of a large-scale campaign to celebrate it’s 45th anniversary, tapping into industry heavyweights to facilitate the convergence of structured tailoring and deconstructed silhouettes and the creation of a comprehensive offering of ready-to-wear garments and accessories.
A$AP Nast, Stella Lucia, and Kiddy Akita feature in the M’ETAVERSE campaign extensively as an embodiment of the brand’s global transcendence and cultural significance, signifying opulence, brilliance and dominance as well as free thinking and personal expression.
“I had a grand time collaborating with MCM and being involved in the brand’s 45th anniversary celebration. I’ve always respected MCM’s commitment to being bold and inclusive and I can’t wait for everyone to discover this work”, said A$AP Nast, while Global Creative Officer Dirk Schönberger said “This campaign does a perfect job to nod to the past 45 years while looking ahead to the future. As we consider the M’ETAVERSE, the constant was that wherever we go, home is a feeling which resides within and represents the connections we have with the world around us. A voyage, a destination and our new Zeitgeist”.
The collection is now available worldwide, both in-store and online.