SKIMS is seeing in the festive season with its annual Holiday campaign featuring NFL MVP and Kansas City Chiefs quarterback Patrick Mahomes, his wife Brittany Mahomes and their two children. This year’s campaign follows from last year’s Snoop Dogg-fronted display, which saw the rapper pose with his family.
Brittany and Patrick are childhood sweethearts who met at high school and married in 2022. The campaign celebrates togetherness and holiday fun, as the family are pictured posing in SKIMS surrounded by large red teddy bears and oversized presents.
Patrick Mahomes shared what it meant to be featured in the campaign: “This is our first campaign as a family, and shooting for SKIMS all together was an awesome moment. I’m all about comfort, and these sets will be my go-to at home all season.” The campaign is shot and directed by renowned photographer Theo Wenner, who is known for his intimate style, which translates perfectly to the family-first campaign.
SKIMS is one of the most talked about brands of the moment, with the label being named the official sponsor of the NBA and sending the internet wild with its divisive nipple bra. It has rapidly risen to the fore of popular culture, thanks in part to its founder Kim Kardashian’s celebrity status and its inclusive approach to shapewear, which sees a range of celebrities front its campaigns. Previous SKIMS stars have included Ice Spice and Pink Pantheress. Its latest campaign further pushes its message of inclusivity, presenting it as a family-orientated brand with options for everyone.
The Skims holiday shop launches on November 9 and gives shoppers access to over 15 collections.
More on Culted
See: Emporio Armani x Our Legacy WORK SHOP is a purrfect collaboration
See: Stüssy and Levi’s® are back for another round of Californian cool
