This morning, the fashion technology company Lyst released its quarterly report, wrapping up the final one of 2023, and, no surprise here, Miuccia Prada stays winning.
Prada jumped up the list from the third quarter, going from third to first place, while Miu Miu moved down to second place. Both brands have consistently stayed within the top five throughout the year, showing no signs of slowing down this year.
LOEWE, Bottega Veneta, Moncler, Saint Laurent, Versace, Jacquemus, Burberry, and Valentino also join the list in that order, all retaining their spots in the top ten. UGG and The Row make their debut in the top twenty, at number seventeen and eighteen respectively, and the latter having its Margaux bag as the hottest product of Q4.
The Victoria Beckham Frame buckle belt and the Miu Miu kitten heels come in second and third place for this quarter’s products, tapping into ongoing trends we’ve seen last year. The COS coat and the Prada logo loafers also join this list, showing that quiet luxury keeps on going strong.
Lyst shows that comfort and practicality hasn’t been thrown out the window yet, with the adidas Country OG sneaker and the UGG Talisman slipper taking fourth and sixth spot respectively. Gorpcore also seems to be a trend that will continue to flourish throughout 2024, with the Arc’teryx Atom hoodie jacket taking the ninth spot.
With Q4 wrapping up Lyst’s 2023 fashion reports, who will thrive in 2024 is a question we’ll be keeping our eyes peeled for the answer.
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