The newly-appointed Louis Vuitton Men’s Creative Director returned to Paris to present his Fall/Winter 2024 Men’s collection, a year on from his debut. The brand’s latest menswear offering felt a little closer to home for Pharrell – who was born in Virginia – rooted in travel and the origins of workwear.
Ahead of the occasion, Pharrell took to Instagram to hint at what we would see on the runway with a series of billboards announcing the show in Western-style typography, which looked more like the credits of a Tarantino film than a luxury fashion Maison.
Those attending the show received an invite in the form of a diamanté “LV” branded cowboy hat and harmonica, setting the tone of what was to come. As was to be expected from a Pharrell-designed Louis Vuitton show, it was a celeb-filled occasion, with A$AP Nast and Swae Lee spotted on the front row and Hip-Hop artist Pusha T taking to the catwalk.
The collection saw the return of the pixelated Damier print, this time exchanging camouflage for cow print. Cowhide was then used to craft the new range of speedy bags, which have become a key accessory during Pharrell’s time at the brand.
Western-style tassels were seen applied to tailored outerwear as well as streetwear-leaning bomber jackets as part of an exploration of the roots of workwear.
Accessories included metal collar clips, leather whips worn on the front of trousers, bolo ties, bow-fastened leather jackets, and Western-style buckles attached to cowboy hats.
For a brand like Louis Vuitton, with expansive travel heritage, it makes sense to see the trunks on the runway, and for Fall/Winter 2024, the hardy luggage was carted around the catwalk on a wheelbarrow, nodding to the agricultural foundations of Virginia.
In the days leading up to the show, Pharrell’s design-rooted Instagram page, Skateboard, teased a pair of Louis Vuitton-branded Timberland boots complete with a Monogram tongue and sole. The hype-heavy silhouette made its IRL debut as part of the show, in keeping with Louis Vuitton’s exploration of workwear.
Cover Image: @skateboard
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