We linked up with Lewis Hamilton and George Russell to talk about the new Tommy Hilfiger x Mercedes-AMG F1 x Clarence Ruth collab

We linked up with Lewis Hamilton and George Russell to talk about the new Tommy Hilfiger x Mercedes-AMG F1 x Clarence Ruth collab

by Ollie Cox
4 min

We’ve all heard of the model-off-duty look, but what does the driver-off-tracks look like? We linked up with Mercedes-AMG PETRONAS F1 Team drivers Lewis Hamilton and George Russell to find out the answer to that very burning question, and, spoiler alert, it involves a hefty roster of Tommy Hilfiger pieces.

Formula 1 drivers have to adhere to extremely strict rules and regulations to ensure safety while going at upwards of 200 mph. Down to their fireproof race gear, everything is weighed and calculated for performance perfection at the highest of speeds. Off the track, though, is when things can really get experimental.

The collection comprises 10 motor-sport inspired lifestyle pieces infused with heritage, and shaped by the future, characterised by items including colour-blocked varsity jackets, soccer jerseys and embroidered chinos. All items feature logos from Tommy Hilfiger, Mercedes-AMG F1™, and Cotte D’Armes, Ruth’s fashion label. Tommy Hilfiger started working with Clarence Ruth after winning the New Legacy challenge in 2022, a competition by Tommy Hilfiger’s People’s Place Program and Harlem’s Fashion Row. The initiative was set up to support emerging Black, Indigenous and People of Colour (BIPOC) designers on a global scale. 

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Clarence Ruth described how designing the collection pushed him outside his comfort zone. “I usually design tailored pieces, with sports being at the base of this collection, I had to think a little more outside the box. It’s been an incredible journey collaborating with the Tommy Hilfiger and Mercedes-AMG F1™  teams, selecting colours and finalizing designs. I feel blessed.”

For the seven-time World Champion Lewis Hamilton, personal style has become a key identifier of his famed persona. On a day like today, when we met up with the athlete to catch up behind-the-scenes of the latest Tommy x Mercedes-AMG F1 x Clarence campaign shoot, his outfit consisted of a Paolo pant matched with a sporty jersey-style long-sleeve top with racing-style appliqués graphics, finished off with his everyday gold jewellery and heavy-duty work boots.

While Hamilton’s outfit leaned towards the sportier side of things,  the Mercedes F1 driver George Russell clearly embraces the cosiness typical of the British countryside, opting for a red-and-white striped knitted cardigan paired with cargo pants and a white tee with a peeking collar which featured the collaborative logo.

Tommy Hilfiger has been a long-term collaborator and style innovator in the world of F1. His interest in the sport started during his teenage years, but it was in the 90s that Hilfiger made his first professional foray into the racing universe, designed for multiple teams, and in 2018, tapped none other than Hamilton to become his brand ambassador.

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Ruth’s designs are a “force to be reckoned with,” according to Tommy Hilfiger who shared what it meant to work with the designer. “It’s been incredible watching him grow since we started working together during the Tommy Hilfiger New Legacy Challenge back in 2022. This is a collection that blurs the lines of fashion and motorsports through Ruth’s visionary lens. Today’s classics, inspired by tomorrow’s talent.”

Ruth won a hefty grant of $20,000, alongside the opportunity to create a capsule collection with Tommy Hilfiger, and after two years in waiting, we finally got a first look at the collaborative exchange. 

This Tommy x Mercedes-AMG F1 x Clarence collection finds its footing far beyond just the race track. It takes classic racing cues and merges them into a collection that feels like it could be worn every day and anywhere, something Tommy Hilfiger has become a master at.

The Tommy x Mercedes-AMG F1 x Clarence collection will be available via the Tommy Hilfiger website, Mercedes-AMG online store, and select Tommy Hilfiger retail locations. 

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