On’s worldbuilding and campaigns have always been top tier but their latest one might just take the cake. Featuring their lead ambassador, Zendaya, it’s a fictional trailer for a movie called “Zone Dreamers” where she and her crew explore the power of movement and the confidence that comes with it.
It’s emotional, dreamy and otherworldly, with a surrealistic set that compliments Cohen’s hyper-real signature style and a powerful message on unity and friendship.
It’s no wonder that the 1-minute trailer is pretty insane, with star-studded brains behind it like Nadia Lee Cohen directing the thing, Law Roach - a frequent collaborator of Zendaya - styling and avant-garde jewellery designer Chris Habana having a hand in it too.
Alongside the custom-designed space suits by Law Roach, the Cloudzone trainer and Studio Knit Bodysuit steal the show in this campaign with the Cloudzones being On’s latest lifestyle shoe with a sleek, low-profile silhouette and Cloudtec cushioning for all day comfort. The Studio Knit Bodysuit encapsulates what the trailer’s all about, being designed for fluid movements, comfort and quiet confidence.
We don’t see much of Zendaya nowadays so it’s always great when On brings her back into the spotlight - the campaign is also just amazing.
Featured image via On©
More on Culted
See: Why Jean Paul Gaultier making Duran Lantink its CD is a major move for fashion
See: Did you catch these Alexander McQueen references in Lady Gaga’s Coachella performance?
