Bottega Veneta is expanding its creative direction beyond fashion with the launch of ‘Bottega Veneta for the Arts’, a new collaborative series introduced by creative director Louise Trotter. The initiative is designed to bring the house into closer dialogue with contemporary artists, inviting them to reinterpret its heritage through their own disciplines.
The series opens with British photographer Peter Fraser, whose work reframes Venice not simply as a historic backdrop, but as a source of visual inspiration. Through a collection of 27 images, Fraser explores the city’s surfaces and structures, shifting between close-up details and wider architectural views. The result? A study in contrast, where colour and scale become central to narrative.
Fraser’s approach is shaped by decades of photographic work rooted in observation and travel. Born in Wales in 1953, he has drawn on early experiences in New York, as well as journeys across West Africa and Europe, to inform a practice focused on capturing atmosphere and meaning within everyday environments. And guess what: this same sensibility carries through in this project, where Venice is treated as both subject and material.
For the collaboration, Fraser was given broad creative freedom and chose to engage directly with Trotter’s Summer 2026 debut collection. Set in the Veneto region, where the house was founded in 1966, the series incorporates elements of the collection alongside the landscape itself. New interpretations of signature designs, including the Baby Veneta, appear within the imagery, subtly linking product and place.
The project builds on a wider pattern of artistic collaborations under Bottega Veneta, following recent work with photographer Duane Michals and painter Poppy Jones. With ‘Bottega Veneta for the Arts’, the brand signals a continued investment in creative partnerships that extend its identity beyond traditional fashion campaigns, using art as a key part of its evolving narrative.
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