Samsøe Samsøe’s Spring Summer 2025 campaign has arrived, and it’s giving us FOMO for a Scandi summer we’ve never even had. Titled “CANAL TOUR,” the campaign follows five long-stranded members of Samsøe Samsøe’s community hitting up the hotspots along Copenhagen’s famous canals to hang out, paddleboard, and dive in.
Inspired by its own ethos - emphasising fashion that prioritises comfort, movement, and wearability - Samsøe Samsøe put its SS25 collection to the test by having its models, Josefine Lynderup, Hakima Duot, Clara Fossar, Ruben Moreira, and Badhiel Lony, all real members of its community, really push them to the limits of a Scandi summer - because if you can't wear them for a dip in the canal, are they even functional?
Lensed by photographer Philipp Paulus, the campaign sees the brand’s SS25 collection styled in an effortlessly “Scandi” way, with jackets over knitwear and shirts over bikini tops, demonstrating its versatility particularly in dressing for the ever-changing Copenhagen weather.
The timeless, leather Salydia jacket - a new take on Samsøe Samsøe’s popular Salylo jacket from AW24 - is layered over knitwear and stripes; bikini bottoms are paired with a preppy striped polo; and jeans accompany a simple black tee. Every piece appears wearable on its own, but is elevated to another level when styled with the rest of Samsøe Samsøe’s collection, demonstrating its effortless adaptability.
If you’re looking for a fit as relaxed and fluid as the vibes of a summer in Copenhagen, hit up Samsøe Samsøe’s website now and explore its SS25 collection.
Featured image via Samsøe Samsøe©
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