KWK by Kay Kwok served intergalactic athleisure for SS24

KWK by Kay Kwok served intergalactic athleisure for SS24

by Ollie Cox
3 min

KWK by Kay Kwok continued its world-building experience for Spring/Summer 2024, as guests were treated to an avant-garde display that was out of this world. 

Kay Kwok is the Chinese designer known for his futuristic approach, who celebrated 10 years under his KWK label during the Fall/ Winter 2023 season, where he introduced a dystopian character, Lala. Kwok continued his journey into technological advancement in a show that “utilised advanced technology and science-craft in emotive and expressive collections existing between the earth and somewhere distant in another world.”

For SS24, the otherworldly exploration continued as we were transported on an interplanetary journey. The show commenced with a black dress, complete with asymmetrical ring disk detailing mirroring those found in the solar system.

Planet-like detailing continued with some models transforming into sculptures, remaining still on the catwalk. Wide-rimmed glasses added to the extraterrestrial looks, with outfits complete with antenna-like detailing that extended into the air. 

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Kwok brought us back down to earth as he punctuated his galactic offering with nylon tote bags and canvas above-the-knee boots, arriving in both fitted and baggy options. The accessories extended into iridescent handbags, with chrome handles glistening with movement, held low by the models’ side as they navigated the polished grey floorboards. 

This season, the brand’s ethos of transportation took out of the mundane through a spiritual lens. Buddhist iconography was draped across models’ necks, with hands poised and ready for meditation, while further opaque circle detailing to the back of dresses projected a four-armed shadow. 

Would it be an SS24 show without some ass? KWK kept the trend alive with looks featuring built-in underwear that left little to the imagination. Remnants of Planet Earth could be found amongst the futuristic looks, too, with a cropped tank top and track shorts paired with loose-fitting nylon boots, which came above the knee feeling particularly club-kid approved. 

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A stand-out look arrived in the form of an all-encompassing metallic floral cocoon, dressed in a baby-pink palette and paired with a skin-coloured bodysuit and pink boots, again featuring athletic side stripes and serving as the show’s shining star as it orbited the front row for a final time, ushered in by the man behind the collection Kay Kwok. 

KWK by Kay Kwok’s chapter 4 collection gave us an avant-garde offering that felt both futuristic and relevant. It put on a show and presented clothing as art whilst still showcasing incredibly wearable and versatile designs that looked as at home on Planet Earth as they would on Mars. 

You can take a look at the KWK by Kay Kwok show above. More fashion week content can be found across Tik Tok and Instagram

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