JORDANLUCA SS22: A STEPPING STONE FOR THE BRAND’S IDENTITY

by Juliette Eleuterio 2 years ago

by Juliette Eleuterio 2 years ago 2min

Established in 2018 by Jordan Bowen and Luca Marchetto, JORDANLUCA only seems to get better by the season. And its SS22 collection just proves my point.

Set in an old car dump, the runway show made a lasting impression before the models even walked out. Accompanied by an industrial, underground, futuristic-type drill sound, JORDANLUCA captivates our attention and lets us know a major show is about to take place. Leaning towards an all-white colour palette, the collection manages to stand out perfectly from its surroundings, creating an untouchable balance between the coarse and the vulnerable. Raw intensity with a dose of pure adrenaline, SS22 takes on a visceral approach to masculinity, exploring its possibilities.

Grunge at heart, the collection offers an array of clothing from tailored suits, skirts, mesh and frayed tops, and cut out jumpers. Gender constructs are thrown out the window as unrestrained design takes over. Some of the highlight pieces include a leather-buckled frayed white skirt, a split-train red jacket and a floral white top with a crystal brooch resembling a bleeding heart.

As the pair calls this their “personal jubilee”, the collection is a nod to British culture, while remembering the duo’s Italian heritage, a key component of the brand. Skinheads, subtle union jacks, postage stamps and other memorabilia, the show felt authentically and unapologetically straight out of London’s underground grunge scene.

Jordan and Luca explore an amalgamation of life in its multitudes, dissecting the feelings of anger, grief as well as joy and elation. Capturing ephemeral feelings, this collection faces and dissects all the internal complexities of simply being. Somber yet cathartic, the show has me scratching for more.

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While JORDANLUCA has always set the scene with its underground ambience, its SS22 is sure to be remembered as a stepping stone for the brand’s identity. Check out the full collection below.