HORACE hits up London with its new Covent Garden store

HORACE hits up London with its new Covent Garden store

by Robyn Pullen
2 min

Horace, the men’s skincare brand with a focus on making you feel good in your skin, has just unveiled its first international store in London. Bringing its range of clean, inclusive, and affordable grooming products overseas from the streets of Paris to London’s Covent Garden, here’s what to expect upon stepping inside.

Located at 29 Neal Street, the new London-based store follows HORACE’s clean design philosophy, blending its trademark blue colour palette with a spacious and simple interior to create a space that’s modern, immersive, and welcoming all at once. White marble surfaces and light wooden cabinets create a bright, comfortable atmosphere, evocative of HORACE’s own ethos.

Shelves lining the walls and tiled islands are filled with HORACE’s broad variety of skincare, haircare, perfume, and more, all easy to use and at least 94% natural in origin, with no sulfates, mineral oils, silicones, or any other harmful ingredients. 

The space isn’t only for browsing HORACE’s range of skincare products, though. It’s also fitted out with a space for face and hair consultation sessions, which have already helped 120,000 men across Europe and the US to find their ideal grooming routine.

Hoping to build on the cult following it’s already established, HORACE’s CEO & Co-Founder, Marc Briant-Terlet, said of the Covent Garden store opening, “We’re really proud to be launching the first phase of our international expansion in London – a city we love – and we’re really excited to see how British guys react. Watch this space!”

As the brand’s first store outside of France, this step across the pond is a big one for HORACE, marking its global expansion in 2024, and hopefully will spark plenty more on the horizon. Make sure to check out HORACE’s new Covent Garden store, open from today.


Featured image from: HORACE©

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