GUESS Originals hits up sunny Barcelona for its Holiday campaign

GUESS Originals hits up sunny Barcelona for its Holiday campaign

by Juliette Eleuterio
2 min

GUESS Originals flew over to Barcelona for an Autumnal sun-soaking sesh that serves as the backdrop for its Holiday 2023 campaign.

The American brand’s campaign – shot by LA-based photographer Jack Bool – celebrates the Spanish city’s skate culture. It features skateboarders Junior and Ish Cepeda wearing the new collection’s pieces, including the denim trucker jacket styled with matching classic jeans.

Skateboards, park benches, historic architectural monuments, and tiendas showcase GUESS Originals’ Holiday collection. Since it’s GUESS Originals, the brand known for its extensive denim offering, the Holiday collection shows off an array of denim pieces, from slouchy trousers and button-up jackets, to shirts and skirts. Two cargo-style denim pieces come as a highlight to the collection, serving us a utilitarian take on the brand.

Rhinestone-adorned graphic tees and letterman varsity jackets are also offered, injecting the collection with youthful aesthetics. And because not all places are as warm as Barcelona during this transitional season, the apparel brand is also catering to colder climates with an emphasis on outerwear in the form of a puffer coat and a varsity jacket made with a warming boucle to keep you toasty.

The GUESS Originals Holiday collection is now available on its website.

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