Gucci released its latest Jewellery campaign, a first for new creative director Sabato De Sarno, which stars Daria Werbowy wearing pieces from the Marina Chain Jewellery selection.
The campaign exuded luxury, shot at the legendary Chateau Marmont in Los Angeles, a hotel renowned for housing celebrity guests as they get up to no good. Werbowy strips into swimwear to model the collection, which is photographed by none other than David Sims and first teased in August.
De Sarno and Webowy’s relationship stems back to the now Gucci creative director’s time at Prada, just as the muse was getting into modelling.
The Marina Jewellery collection is inspired by the chain of an anchor and was first introduced in the 1960s as a bracelet, reappearing throughout various collections ever since. The design takes a refined approach to maximalism and has come to represent an iconic element of Gucci’s history and is a cornerstone of the house’s jewellery offering.
Gucci began making jewellery in the 1970s with the introduction of Swiss-made watches, developing its range in 1997 with Italian-made silver and later fine jewellery in 1999.
The campaign perfectly captures the essence of the Gucci brand, which is centred around craftsmanship and romance, which Sims effortlessly captures through shots of the jewellery worn in and around the hotel’s pool, embodying Sabato’s vision of a story that unfolds freely but always meaningfully.
Not only do the intimate shots show the beauty of the Marina line, but also gives us a taste of Sabato’s new direction for the Gucci brand as the world eagerly awaits his Milan Fashion Week debut on September 22.
More on Culted
See: What happened at the FabriX event at London Fashion Week
