How did Gucci’s Horsebit 1953 loafer remain iconic for 70 years?

How did Gucci’s Horsebit 1953 loafer remain iconic for 70 years?

by Robyn Pullen
2 min

There are few fashion staples that have survived seventy years of changes in trends and still remain iconic to this day – but the Gucci Horsebit 1953 loafer has done exactly that. Celebrating its 70th anniversary, Gucci enlisted Paul Mescal and Xiao Zhan for a new campaign that shows off the shoe’s timeless yet contemporary style. 

Since its conception in 1953, the Horsebit 1953 loafer has solidified its status as one of Gucci’s most renowned pieces of footwear. But, maintaining a wardrobe must-have status amidst the rise and fall of a million different trends and styles over the past seventy years is no easy task, so how is it actually achieved?

Gucci’s Horsebit loafer is a symbol of Italian design excellence and elegance. It has been passed from decade to decade without dipping in notoriety once. It takes more than just a trendy silhouette and elevated details to keep a product consistently loved over seventy years.

Gucci ©
Gucci ©
Gucci ©
Gucci ©
Gucci ©
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The product features a style synonymous with the timeless, luxurious aesthetic of the House across decades, Creative Directors, and external influences. This is largely due to its heritage hardware (the Horsebit itself) which has been a symbol of Gucci almost since the start. 

Transcending generations is a feat achieved by few fashion items, but being ingrained in Gucci’s heritage has meant the House’s Horsebit 1953 loafer has made it through seven decades of development in fashion.

Merging the quintessentially British aesthetic of the shoe’s gold-toned hardware – the Horsebit – with the Italian craftsmanship used to design the shoe’s silhouette has resulted in an accessory we’re still not ready to leave behind.

It’s now back in its original form, sticking true to its ‘50s roots. Head over to Gucci’s website and boutiques globally to pick up a pair for yourself. 

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