Lyst‘s second quarterly Index for 2021 ranking has just dropped, keeping track of all the hottest brands and products in fashion so far this year.
The top dogs have not nudged, with Gucci keeping its reigning number 1 spot. Dior and Nike are also within the top 3, this time Dior overtaking Nike for the runner up position. It’s no surprise these three brands have kept on top of the list, with Gucci’s Balenciaga hack, Dior’s hyped up collaborative collection with Travis Scott and Nike’s continuous drops and collaborations, generating more talk and more clicks than any other brand.
When determining the hottest products in both the men’s and women’s category, we saw a few unexpected and surprising outcomes. The women’s top items list saw the classic Nike AF1 take it home, followed by Bottega Veneta’s mini Jodie bag and Jacquemus’ Le bob Artichaut bag. Notably, the list also saw Marine Serre’s Fuseaux Moonfish leggings in fifth place, a breakthrough moment for the young designer.
The men’s list was conquered by adidas YEEZY slides, not a shocker considering Kanye West’s frequent appearance in mainstream media this year. Second and third place went to OFF-WHITE’s Virgil sunglasses and Prada’s PRAX 01 sneakers respectively. Though the item which really stole the show coming in tenth place was the Thom Browne pleated skirt, an unusual item to see. Yet with fashion progressing towards a genderless way of clothing, it is no surprise customers are bound to follow.
As the second quarter of 2021 is probably the closest we’ve gotten to living in a post-pandemic world, sales in fashion reflect that. According to Lyst, searches for dresses increased by 371%, sunglasses by 198% and beachwear by 192%. If one thing’s for sure, we are all dying for a long-awaited summer getaway vacation.
Check out the full ranking below.
HOTTEST WOMEN’S PRODUCTS