Korean eyewear label Gentle Monster has partnered with Overwatch 2 for a fashion-meets-fantasy design venture. Modelling the silhouette on the game’s hero, D.Va, the TOKKI sunglasses feature decorative over-ear antennas and a detachable custom D.Va figure on the temple. Take a closer look below.
“TOKKI” is imprinted on the inside of the left arm, accompanied by co-branding on the inside of the right arm. Releasing alongside the futuristic frames is a snap-closure protective case, an Overwatch 2 season 5 free redemption code, and in-game limited-edition gaming skins.
Gentle Monster stays true to the Overwatch aesthetic, mirroring the game’s polished and refined visuals.Known for its use of reflection, this is transferred into the physical product via yellow-tinted frames.
From now until August 31, participants can post a video or photo using the Gentle Monster x Overwatch 2 sunglasses filter on Instagram for a chance to win a pair of the shades IRL.
Gentle Monster is no stranger to a viral moment, partnering with K-pop star and member of the world-dominating girl group BLACKPINK, Jennie Kim, in 2020. Gaming is huge in Korea, with the industry being worth over $15 billion, so tapping into this market is a no-brainer for sure.
Creating a buzz beyond the initial hype is a result of creating a quality product that remains true to its original purpose, which, in Gentle Monster’s case, was creating eyewear for the Asian market. In turn, this authentic approach has attracted high-profile wearers, including Beyoncé and Billie Eilish.
This isn’t the first time fashion has entered the gaming world, with Fortnite offering customisable skins. Gentle Monster has taken this further, offering gamers and fashionistas a physical product to wear outside the game – for when you’re gaming or just stunting at fashion week.
The Korean label is familiar with thinking outside the box to promote its products, which a quick look at its retail stores will reveal Each location displays eyewear like an art piece. In London, the theme is ‘Kung Fu,’ which delivers an extra-terrestrial interpretation of martial arts through a series of structures.
Head to Gentle Monster’s official site for more information on the Gentle Monster x Overwatch 2 sunglasses release.
More on Culted
See: Bottega Veneta Winter 23 is a lesson in how to look good
See: Dior gets drippy with its new men’s Winter 2023 accessories
