In celebration of Glenn Martens’ 10th year as Creative Director at the brand, Y/PROJECT has created a Fall/Winter 2024 look book like no other, welcoming all of its friends and family to model the collection. From world-renowned music artists and runway models to Glenn’s own dad, the look book has a personal touch that adds an element of character and emotion to the collection we’re not used to seeing in look books.
Since taking over as Creative Director at Y/PROJECT in 2013, Glenn Martens has shaped the brand into the icon of conceptual and inventive fashion it’s recognised as today. His take on exaggerated proportions and reimagined silhouettes has quickly become a staple of the brand’s aesthetic, fusing street style with elevated materials and craftsmanship.
Let’s take a look at some of the familiar faces shot by photographer Arnaud Lajeunie for Y/PROJECT’s Fall/Winter 2024 look book.
Artist and songwriter Charli XCX appears in Look 5.
Matthias Martens aka Glenn Martens’ father wears Look 7:
Rapper, Tyga is featured wearing Look 10:
Model Irina Shayk makes an appearance wearing Look 52:
Rapper, songwriter, and designer Ye wears Look 27:
Creator Mia Khalifa is seen in Look 26:
Finally, Frédérique Hazout, the person who actually the person that introduced Glenn Martens to Y/PROJECT over 10 years ago, wears Look 34:
Featured image via Y/PROJECT ©
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