Yesterday, we linked up with Miu Miu’s community, including Sydney Sweeney, Alexa Chung, Emma Corrin, Kai Isaiah-Jamal, and more, on New Bond Street for a first look inside the brand’s newly re-opened London flagship store. The bold new space, that aims to feel part private club, part community hub, is designed to immerse you in the world of Miu Miu, utilising a modern, minimalist aesthetic that spotlights the brand’s apparel and accessories.
Inside the space, while mingling with the mix of brand ambassadors and Miu Miu Club members that were attracted to hit up its re-opening, we explored the house’s collections. At the New Bond Street store, you’ll find a stacked offering of ready-to-wear, bags, shoes, eyewear, and more across two re-designed floors.
Starting on the ground floor, we found a vivid yellow and green space revealing two large display counters filled with accessories. Here you can shop the brand’s viral ballet-inspired footwear and New Balance collab sneakers, essential summer shades, and Miu Miu’s iconic leather goods in a mixture of timeless and candy-coloured hues.
Heading up the metal staircase that leads to the first floor, we met a more intimate and homely atmosphere, with wooden floors and ceilings, large sofas to kick back on, and rails full of Miu Miu’s latest drops. This is where you’ll find Miu Miu’s apparel collections, with folding doors revealing a spacious dressing room to try fits on. There’s even a space for private appointments, where Miu Miu’s A-list clientele can browse the selection.
After we’d finished exploring all that Miu Miu’s newly conceived New Bond Street store had to offer, the night didn’t end there. Miuccia Prada, the legendary designer behind Miu Miu, is well known for opening the doors of her brand to the public, largely via the Miu Miu Club, her experiential series that unlocks access to exclusive branded events.
That’s why it made sense that Miu Miu Club 2025 was an extension of the brand’s London flagship re-opening, hosted the same evening at legendary music venue, Koko in Camden, and open for Miu Miu Club members to hit up. With a performance from none other than Miu Miu’s brand ambassador, Little Simz, and specially commissioned performances and DJ sets all night, Miu Miu proved being part of its club is well worth the hype.
You too can hit up Miu Miu’s newly re-opened London flagship store on New Bond Street to immerse yourself in Miuccia Prada’s world.
Featured image via Culted©
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