Last week, at Milan’s Men’s Fashion Week, we hit up CP Company and Massimo Osti’s showroom to link with Lorenzo Osti, the President of both labels and the son of their founder, to find out what’s on his radar rn. From his favourite CP piece of all time to what we can expect from the brand in 2025, keep reading to find out what went down.
Looking round the buzzing showroom where CP Company’s new AW25 collection was on display, with industry insiders, influencers, and fashion mfs alike browsing the selection, we tapped Lorenzo Osti to find out more about the new drop and his plans for the brand.
When we asked Osti what the vibe is for CP Company’s latest collection, he said: “AW25 - as [is also the case with] any other season, I must say - is about innovation and research.” That much is clear through the new drop, which taps the same
CP Company’s ethos lies in functionality, but in recent years the brand’s products have been becoming progressively more grailed for their look and style. Knowing that, we asked Osti: is function still the biggest priority? His response was, “Functionality is always our priority. Functionality and innovation.”
Elaborating, he explained, “I think that some of our styles [have become] fashionable, but it’s the people [wearing them] that make that happen. It’s the community who adopt it that actually defines its position [in fashion].”
Talking about CP Company’s extensive archives, we asked Lorenzo Osti how the brand’s new collections are based in the archives, or looking to the future instead. He said, “Our archive is [always our] first source of inspiration. We always look backwards, but never to redo things that have already been done. It’s always to take inspiration, and bring the boundaries forward.”
To see our full interview with Lorenzo Osti, hit up our IG at this link. And to find out more on CP Company's AW25 drop, hit up its website.
Featured image via CP Company©
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