Daniel Lee’s Burberry just took over the National Theatre in London to host a variety of Great British icons… and no, we’re not talking about Barry Keoghan, Skepta, and Olivia Colman on the FROW. The icons in the spotlight at Burberry’s Spring/Summer 2025 show were those ingrained in the house’s codes; as Daniel Lee’s show notes outlined, at SS25 “Burberry icons evolved.”
Each season, Burberry puts on arguably the most star-studded show on London Fashion Week’s schedule, and SS25 was no different. With the world’s celebrities flocking to London to witness the British heritage brand’s latest collection, we caught up with the likes of Barry Keoghan, Jack Harlow, Ebere Eze, Lennon and Anaïs Gallagher, and plenty others before taking our seats inside the show space where a unique set curated by artist Gary Humes had been installed.
Opening with a simple, straight-lined jacket cut in the familiar trench style that Burberry’s famous for and paired with darted trousers, both in muted hues reminiscent of nature and a pop of pink in the sneakers, Roseberry set the scene for SS25 from the get go. Looking to the beauty of practicality in fashion for inspiration - not always abiding by it, but constantly referencing it as a theme - the brand revealed items originally designed for the outdoors, cut and reinvented for the runway.
Heritage outerwear pieces, like the trench coat, were altered into new shapes and styles, cropped and realised in lighter fabrics, like silk poplin and linen. And, whilst weathered materials referenced the outdoors, they held an elegance that felt that a priority over practicality.
These were contrasted with loop-knit sequin dresses and tops that felt club-ready, paired with the brand’s strappy Twine heels and the iconic B Clip bag in tumbled leather, suede and patchwork check leather.
This season, Burberry bet its money on what already exists within the house by staying true to its heritage. The collection was stripped back and subdued, choosing to focus on surefire winners rather than new tricks; the trench was reconstructed into jackets, dresses, and tops; chequered prints were everywhere; and outerwear dominated: all familiar favourites of the brand.
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