Prada has called on legendary animator John Pomeroy to help bring its Holiday 2026 campaign to life, combining the artistry of traditional illustration with a cast of Hollywood talent, including Maya Hawke, Sadie Sink and Kelvin Harrison Jr.
Titled "Drawing Prada," the campaign sees the Italian fashion house explore a different approach to festive storytelling, taking inspiration from the golden age of animation. Pomeroy, whose career includes working on some of Disney’s most celebrated animated films, leads a team of artists responsible for creating the campaign’s illustrated environments.
Captured through the lens of Glen Luchford, the project also features Chen Haoyu and Luther Ford, with all five actors appearing against hand-drawn backdrops. From snowy landscapes to imaginary creatures, each setting brings together physical and illustrated elements, creating a visual world that feels somewhere between a film set and an animated feature.
The campaign marks another creative venture from Miuccia Prada and Raf Simons, who have looked beyond conventional fashion photography to explore the relationship between cinema, illustration and contemporary luxury.
Across a collection of photographs and short films, the cast moves through a series of imaginative settings, with traditional animation techniques providing the foundation for the campaign's visual identity.
