The latest Lyst Index has arrived, and there's a new name at the top. After Chanel dominated Q2, Prada has reclaimed first place for Q3 2026, climbing five positions to become fashion's hottest brand for the first time since 2023.
Covering July to September, the latest report reveals which brands and products have been generating the most attention across the fashion industry. Prada's return to the top comes following a 55% increase in demand compared to the previous quarter, with its FW26 collection helping drive interest. Meanwhile, the house's Wish Pouch has also been named the hottest product of Q3.
Chanel slips into second place, followed by Miu Miu in third, Gucci in fourth and Saint Laurent in fifth. Dior, Burberry, Ralph Lauren, Chloé and Celine complete the top 10, with the latter climbing five places following its Reebok collaboration, L'Été collection and recent runway presentations. Demand for Celine menswear has also increased by 62% year-on-year.
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Elsewhere, Bottega Veneta climbs three positions to eleventh, recording a 66% increase in demand following Louise Trotter's debut SS26 collection. Dries Van Noten makes its first appearance at sixteenth, while Diesel returns to the rankings for the first time since Q1 2024, following Glenn Martens' final SS27 show. Khaite also makes its debut, landing in twentieth place.
Beyond the main rankings, Conner Ives, Emily Dawn Long and Mfpen have been identified as three of the quarter's fastest-growing brands. Searches for Conner Ives increased by 49%, while Emily Dawn Long and Mfpen recorded demand increases of 17% and 37%, respectively.
As for the hottest products, Prada's Wish Pouch takes first place after demand surged by almost 500% since Q2. COS' Trullo Flap Bag follows in second, while the Celine x Reebok Freestyle Lo takes third. Vans' Premium Authentic sneaker and Dries Van Noten's Long Wrap Scarf-Skirt round out the top five.
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Other standout products include Phoebe Philo's Peak Sunglasses, which saw demand increase by 525%, Balenciaga's Rodeo Bag, Chanel's Ballet Flats and Cartier's Tank Watch. The latter marks the first time a watch has entered the hottest products ranking since 2021.
Interestingly, this quarter's results point towards a growing appetite for more expressive fashion, with shoppers embracing statement accessories, unconventional silhouettes and distinctive designs. Collaborations have also continued to drive demand, with Celine x Reebok, Mfpen x New Balance and Khaite x Oliver Peoples demonstrating the appeal of bringing different creative identities together.
The Lyst Index is published quarterly, analysing shopping behaviour from 160 million annual users alongside search, social and other discovery signals to determine fashion's hottest brands and products.
