London Fashion Week is around the corner, and if there’s one thing we’re looking forward to almost as much as seeing designers showcasing their latest collections, it’s the parties. And when it comes to LFW parties, The Standard is pretty good at throwing them. This time around, the Kings Cross hotel and hangout will team up with CÎROC to bring together Fashion East, KNWLS, and Law Roach for some top-notch Fashion Week festivities. To announce the news, The Standard tapped A$AP Nast and Shygirl to sample some cocktails for the launch.
Partnering with CÎROC, The Standard will be redesigned to explore the energies of three different “Tempos”: L'Apéritif, Le Dîner & La Fête. Each of these different moods will be applied to its buzziest spaces, including Emperor Suites, Townhouses, Sweeties, and Decimo.
How to get in on the action
But it gets better. CÎROC is releasing complimentary nightly stays at The Standard, which will give the public access to the exclusive Fashion Week events. There will be a limited number of complimentary experiences released via a series of competitions run on the CÎROC Instagram account in the weeks running up to the event.
If you’re staying at The Standard between September 12-18, the Résidence CÎROC experience will be available to book. As part of the package, at a special rate of £495 per night, guests will enjoy a stay in the King of Kings room, with an in-room selection of exclusive “stealable” items designed with KNWLS and a bespoke food and cocktail menu. As part of the package, guests will have priority access to the programmed events on the date of their stay.
What’s going on?
Lulu Kennedy’s talent incubator Fashion East will take over the space on day one, bringing its unwavering commitment to London Fashion to The Standard. The event will celebrate Fashion East’s present designers and past alumni, which includes JW Anderson, Martine Rose, Maximilian Davis, KNWLS, Kim Jones, and Grace Wales Bonner, while looking to the future, with former designers getting in on the action with the Fashion East team. For Kennedy, working with CÎROC makes complete sense, given its value for “genuine collaborations,” which Fashion East has always championed.
KNWLS will host day two, celebrating its seventh-year showing at London Fashion Week. CÎROC will support the label across its runway show and during an evening celebration at Sweeties, where KNWLS muses and friends of the brand will be in attendance. A selected guest, enjoying a complimentary stay, will gain access to the KNWLS SS25 runway show taking place on the same day.
The final night will see CÎROC link up with a celebrity stylist Law Roach, as he celebrates the launch of his debut book, How to Build a Fashion Icon. Over the three-day celebration, a signed copy will be left in each room, with a private book reading and Q+A being held on his designated day.
For more information on the Résidence CÎROC experiences, head to The Standard London website.
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