Jude Bellingham is adding another major fashion campaign to his résumé, making his Calvin Klein debut as the face of the brand's latest Icon Cotton Stretch underwear collection.
Photographed and directed by Oliver Hadlee Pearch in Madrid, the campaign sees the Real Madrid midfielder step away from the pitch for a series of stripped-back portraits. Keeping things simple, the imagery places Bellingham front and centre, capturing his personality and confidence while referencing his recognisable goal celebrations.
The campaign introduces the new Icon Cotton Stretch Shine Trunk, featuring an updated Infinity Bond waistband with a glossy finish. Bellingham also models several of Calvin Klein's signature underwear styles, including the Boxer Brief, Low Rise Trunk, Hip Brief and Slim Boxer, all constructed from a cotton-stretch blend.
Built around the concept of "the icon underneath," the campaign connects Bellingham's sporting identity with Calvin Klein's minimalist approach to underwear. Speaking about the collaboration, the footballer highlighted the importance of feeling comfortable and confident in your own skin.
Bellingham joins Calvin Klein's growing roster of high-profile campaign stars, continuing the brand's relationship with figures across sport and entertainment.
The campaign launches globally on November 2 across Calvin Klein's website, retail locations, social channels and outdoor advertising.
