Nike is set to expand the NOCTA universe once again.
Reports are claiming that Drake's performance-focused label is preparing a collaborative collection alongside NBA icon Kevin Durant. Bringing together one of basketball's most decorated players with one of Nike's fastest-growing sub-labels, the partnership is expected to blend performance-ready sportswear with the clean, understated aesthetic that has become synonymous with NOCTA since its launch in 2020.
The collaboration marks a natural meeting point between Durant's influence on basketball culture and NOCTA's growing presence within both sport and streetwear. Since its debut, the Drake-led imprint has built a reputation for reworking technical sportswear through a lifestyle lens.
While an official unveiling is still to come, early leaks point towards a capsule of apparel designed to work both on and off the court. Graphics appear to celebrate Durant's legacy, with T-shirts featuring the phrase "NOCTA in Association with Easy Money," a nod to the Phoenix Suns forward's famous "easymoneysniper" nickname.
Another design reportedly incorporates a nostalgic black-and-white image of a young Durant clutching a stack of cash, while hoodies are expected to arrive with his signature No. 3 jersey number.
Nike, NOCTA and Durant have yet to confirm the collection or announce a release date, but more details surrounding the full product lineup, colour palette and construction are expected to surface in the coming weeks.
