Wait... Could this be the best World Cup collection of all time?
Nike and Jacquemus have joined forces to give the French national team a fashion-forward makeover ahead of the 2026 World Cup. As part of Nike's wider X2 initiative, the collection sees Simon Porte Jacquemus reinterpret the identity of Les Bleus through his signature lens, blending football heritage with refined French design.
Rather than leaning into loud graphics or obvious branding, the capsule takes a more understated approach. Elements of the French tricolour are woven throughout the designs with subtle stripe detailing and vintage-inspired touches, creating a collection that feels equally suited to the stadium, the streets and everyday wear.
The collaboration forms part of Nike's World Cup-focused X2 programme, which pairs seven national federations with influential creatives from their respective countries. For France, Jacquemus was the natural choice, bringing together two of the country's most recognisable cultural exports: football and fashion. The project also supports Sport dans la Ville, a French organisation dedicated to creating opportunities for young people through sport.
The collection reflects the growing intersection between football, luxury fashion and national identity. By combining the heritage of the French national team with Jacquemus' contemporary design language, Nike has delivered a range that feels rooted in culture rather than simply tied to a tournament.
The Les Bleus by Jacquemus collection will launch through federation and collaborator channels from June 11, before arriving at Dover Street Market on June 13 and selected Nike retailers from June 16.
