FENDI’s celebrating its 100 year anni in 2025, so you know it’s got some wild campaigns on the way, and kicking off the year is a video promoting one of its icons: the Peekaboo Soft Small bag. Lensed by film director Emir Eralp, the video blends music, fashion, and art with the help of Swedish music group Little Dragon.
The video captures meaningful moments between a group of friends in Rome, visualised through their Peekaboo Soft Small bags. Originally unveiled on the runway at FENDI’s SS25 show, the Peekaboo Soft Small bag embodies softness and versatility, and a commitment to craftsmanship.
As Silvia Venturini Fendi, FENDI's Artistic Director of Accessories and Menswear, said, "The Peekaboo Soft Small bag has perfect proportions. It's like a Baguette bag, you can fit a lot in it, everything you need. They stretch, move, expand and contract depending on what you put inside. That's the secret: soft small bags are never really small, they're fake small.”
Hit up FENDI’s website to shop the Peekaboo Soft Small bag.
Featured image via FENDI©
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