Dior is heading back to Los Angeles for its latest campaign, bringing together Hollywood, fine art and Jonathan Anderson’s increasingly colourful vision for the house.
Following the Cruise 2027 show at the Los Angeles County Museum of Art, Dior has returned to LACMA to shoot the collection’s accompanying campaign. Photographed by Sam Rock, the series stars Jennifer Lawrence, Greta Lee, Taylor Russell and Drew Starkey, placing the actors throughout the museum’s galleries.
The campaign plays with the relationship between the people looking at art and those being looked at themselves. Lawrence, Lee and Russell are captured moving through the museum, sometimes studying its collection, elsewhere laughing together or appearing lost in thought. Each of the actors has their own interest in art, adding another layer to images that deliberately blur candid moments with carefully constructed fashion photography.
Anderson’s Cruise 2027 collection provides plenty of colour against the gallery setting. Its palette pulls from California sunshine, the saturated world of Hollywood Technicolor and Pop Art, bringing several distinctly American references into Dior’s Parisian vocabulary.
The campaign also offers a closer look at a new generation of Dior accessories. Greta Lee carries the two-handled Dior Double satchel, while Taylor Russell appears with the triangular Dior Initials Hobo, finished with stitched cannage. Starkey, meanwhile, carries the oversized Dior Double-Up Messenger, alongside appearances from the Dior Granville Shopper and suede Granville Duffle.
Starkey wears American-style shirts created as part of Dior’s collaboration with Ed Ruscha, carrying text drawn from the artist’s work. It feeds into the campaign’s wider game of questioning exactly where the artwork ends and the fashion begins.
Even Claude Monet gets pulled into Anderson’s expanding Dior universe. The artist’s "Water Lilies," circa 1908, appears throughout the campaign, connecting LACMA back to Paris and the Musée de l’Orangerie’s famous "Nymphéas." It also picks up a thread from Dior’s Autumn/Winter 2026-27 collection, where water lilies appeared as a recurring reference, continuing the house’s longstanding relationship with flowers.
By shooting Cruise 2027 in the same institution where the collection originally debuted, Dior effectively gives the clothes a second life at LACMA. This time, however, the runway has disappeared. In its place are four actors wandering through the galleries, simultaneously observing the art and becoming part of the exhibition themselves.
The full Dior Cruise 2027 campaign arrives October 22, coinciding with the collection’s release in stores.
