C.P. Company has opened a new exhibition in homage to its founder Massimo Osti, 20 years after his passing.
The exhibition, “Ideas from Massimo Osti. From Bologna, beyond fashion” explores the creative legacy of C.P. Company’s founder, who transformed streetwear with C.P.’s unique aesthetic of engineered pieces.
In 1971, Massimo Osti founded Chester Perry, a brand that focused on graphic T-shirts and experimental fabrics and treatments. In 1978, Chester Perry evolved into C.P. Company, the brand we know today. Osti used innovative techniques like garment dyeing, and used technical military and utility fabrics to produce hard-working streetwear with smart designs.
Towards the late ‘70s, British football culture started to don Italian streetwear brands (probably from fans picking up garments while travelling), and C.P. Company – specifically the brand’s cult Goggle Jacket – quickly became a staple in the football stands. By the mid-90s, C.P. Company had become a household name in the UK.
The exhibition explores C.P. Company’s history from Osti’s beginnings in Bologna, Italy (his hometown and forever base), and visitors can immerse themselves into a reconstruction of Osti’s studio on Via Gaibola during the ‘70s and ‘80s, and view Osti’s design processes and principles with exhibits of prototypes, military books, notebooks, samples, as well as archive pieces from the Massimo Osti Archive.
The exhibition will be hosted at Palazzo Pepoli in Bologna, from 9th June until 28th September 2025. You can grab tickets at palazzopepoli.it.
Featured images C.P. Company©
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