New Year, new wardrobe - or at least that’s what Balenciaga’s channelling in 2025. Demna couldn’t keep us waiting any longer, considering it’s dropped its New Year series less than a week in 2025. Arriving on January 6th, the campaign, which reveals new ready-to-wear styles, stars actress Zhang Xiaofei, actress and singer Yang Chaoyue and model Bing Bing Liu.
The trio of Balenciaga models aren’t just dressed in the New Year series in the Lucca Lutzky-shot campaign, given they’re also wearing pieces from Demna’s Balenciaga Spring 25 collection. Some highlights include a leather taxi jacket, new logo hoodies, and one with a fur trim. Each piece is adorned with the New Year series motif: a patched monogram Balenciaga logo with a washed, frayed finish.
Hit up Balenciaga stores worldwide, or head to the brand’s website now to shop the New Year series.
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