Who cares about the clothes? Here are the accounts you need to follow this Fashion Month

Who cares about the clothes? Here are the accounts you need to follow this Fashion Month

by Robyn Pullen
6 min

Fashion Month is like a whirlwind: keeping up-to-date on everything going on at every show and event becomes near impossible when you don’t know where to look. That’s why we’ve compiled a list of the IYKYK accounts that we’d recommend dropping a follow for FW24 (in case you’re not already). With regular updates on fashion news; back-stage footage of the most exclusive shows and events; and immersive “Come with Me” content that transports you straight to the FROW, these are the users you need to know for FW24.

Odunayo Ojo aka @fashionroadman

@fashionroadman Should Kylie Jenner have won the Wall Street Journal Brand Innovator of the Year award? #khy #kyliejenner #fashiontiktok #tiktokfashion #fashionawards ♬ original sound – Fashionroadman

Follow @fashionroadman on TikTok for insightful perspectives on the world of fashion. Between debating whether Harry Styles truly is a fashion icon, to asking the real questions (“is Vogue losing its edge?”) Odunayo Ojo isn’t only one to follow because of his regular updates on trends, shows, and fashion news, but also because he’s unafraid of saying what sometimes is on the tip of your tongue. The question is, do you agree with him?

Hanan Besovic aka @ideservecouture

@ideservecouture I never saw more Bianca Censori collection then this Olivia Ballard collection at Berlin Fashion Week! #kanyewest #ye #biancacensori #tiktokfashion #berlinfashionweek ♬ KILL EM' ALL – STXRZ

Despite Hanan Besovic’s TikTok bio reading, “Fashion enthusiast and critic in the making!” we’d argue that he’s already made it, given most of the internet already sees his opinion as gospel. Whilst he started out creating tongue-in-cheek memes in reaction to viral fashion moments, Hanan has delved more into detailed reviews outlining his personal interpretations of shows, and they’ve been met with viral success. 

Lyas aka @ly.as0

@ly.as0 @Balmain very good actually !! #pfw #balmain #fyp ♬ son original – lyas

Since blowing up on TikTok for his witty, sarcastic, and genuinely honest reviews of collections, Lyas has been front and back-stage at almost every show worth seeing at Men’s FW24 Fashion Month. From his exclusive videos shot straight off the FROW and uploaded to TikTok in real time, to his personable round-ups deciding things like ‘what cigarette to match with each designer,’ Lyas is already beloved by the fashion community. This season, we don’t doubt his numbers will skyrocket.

Brenda Weischer aka @brendahashtag

Brand consultant and resident expert when it comes to everything fashion, Brenda Weischer is the user to follow for a sneak preview into the life of a fashion industry expert. Her Instagram feed is a curation of monochromatic images taken behind-the-scenes at some of the most exclusive fashion events (think: selfies in Rick Owens’ apartment), broken up with insightful commentaries on fashion and life, and some of the chicest fit-checks we’ve seen.

Nikki Lilly aka @nickililly22

With 81,000 followers under her belt on Snapchat alone, Nikki Lilly is a must-follow for keeping up with fashion and beauty trends. Not only is her regular content genuine, informative, and uplifting, but around Fashion Months (particularly at LFW, where Nikki is based) she posts exclusive content taken at the shows and events she attends. If you’re into fashion, beauty, or positive vibes, drop Nikki Lilly a follow.

Culted aka @culted

@culted @Diesel broke a Guinness World Record with their giant inflatable figures. The figures were used on their runway for the SS23 show by Glenn Martens. 🎈💭 #FashionForYou #FashionTok #FashionTikTok #fashion #mfw #fashionweek #milan #diesel #glennmartens #show #design ♬ original sound – CULTED

We know you already follow us, but in case you needed a reminder, here’s why. Keeping up with current events, trends, and major moments in the fashion industry isn’t all we do (calling out Rishi Sunak on socials is a side ting), but around Fashion Month, it’s a big part of our channels. Not only are we equipped with some of the most exclusive and immediate content of the collections, celebrities, and viral moments you want to see, but we’re always ready with reviews, ‘Hot Takes,’ and roundups for ICYMI. Turn on our post notifications to keep up with everything fashion-related this FW24 Fashion Month on Culted, and stay updated as it happens.

Featured image via @ly.as ©

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See: Get fashion month ready in this week’s shopping guide

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