Elon Musk, why would you drop Twitter to get back with your X?

Elon Musk, why would you drop Twitter to get back with your X?

by Juliette Eleuterio
3 min

Elon Musk should have gone to bed last night, but instead he tweeted “And soon we shall bid adieu to the twitter brand and, gradually, all the birds”. Elon doing what he does best, the billionaire who doesn’t seem to have a single self-aware bone in his body, is in the process of completely rebranding Twitter.

R.I.P Twitter and welcome X, the new name for the app seemingly randomly chosen and announced by Musk himself yesterday. In a rant series of tweets, the CEO also posted a call out for anyone to make a new logo, tweeting “If a good enough X logo is posted tonight, we’ll make [it] go live worldwide tomorrow”, before posting a teaser video in which the iconic blue bird logo is replaced with an X symbol. While Musk is a self-professed “meme guy”, this rebrand doesn’t seem to be a joke as x.com is currently redirecting users to Twitter’s website.

Everything Elon Musk does, at least in the last couple of years, can only be described as rash. At this point, Musk has got us wondering what the hell his and Twitter’s marketing team are for. Were they even consulted? Considering the mass layoffs the company suffered after Musk took over last October, we wouldn’t be surprised if there isn’t even an operating marketing team in place anymore.

@elonmusk ©

It’s giving “I no longer have a manager. I can’t be managed” 2018 Kanye tweet, and we all know how that one ended. When it comes to some of the richest people on Earth like Elon Musk who has unlimited money glitch, power can be bought and exercised – which it was and it has and continues to be. 

@elonmusk ©

Why X though? It’s just one of those things that Elon wants so Elon gets. He’s used the letter in many of his previous ventures like PayPal and Tesla, and now Twitter. The question is, if we aren’t tweeting anymore, are we X-ing? Because to be honest, f*ck that.

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