Belvedere is taking a closer look at its identity with the introduction of "The Belvedere Edit," a new editorial project exploring the luxury vodka house's heritage, craftsmanship and growing presence across fashion, culture and entertainment.
Drawing on more than 600 years of Polish vodka-making tradition, the project traces Belvedere's evolution since 1993, examining how the brand has combined traditional production techniques with contemporary design and cultural collaborations.
At the centre of the project are three expressions from Belvedere's portfolio. Its signature Organic Vodka is produced using certified organic Polish rye and purified water at the historic Żyrardów Distillery, while Belvedere 10 takes inspiration from production methods dating back to 1910. The latter undergoes a ten-step process, including four distillations, before resting for ten months and being presented in a sculptural white bottle inspired by brutalist design.
Completing the selection is Belvedere Dirty Brew, an unconventional addition that combines organic vodka with roasted robusta coffee beans, introducing notes of espresso, dark chocolate and toffee.
Beyond its products, "The Belvedere Edit" also explores the brand's relationship with contemporary culture. A series of photographs captured by Tyler Mitchell in Los Angeles brings together elements of high fashion and everyday life, reflecting Belvedere's interest in unexpected contrasts.
The project also highlights the house's growing presence in entertainment, including its partnership with Formula 1, which began in 2025. From exclusive events during London Fashion Week to immersive cocktail experiences in Singapore, Belvedere has continued to explore new ways of connecting with audiences outside the traditional spirits industry.
Sustainability also plays a significant role in the brand's ongoing development. At its Polish distillery, approximately 98% of thermal energy came from renewable biomass during 2024 and 2025, while its electricity consumption was entirely renewable. The company has also introduced lighter glass bottles and continued its transition towards certified organic production.
Bringing together craftsmanship, photography, design and cultural experiences, "The Belvedere Edit" offers a broader look at how the vodka house is positioning itself within the contemporary luxury landscape, extending its identity well beyond the bottle.
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