Money makes the world go round; living through a global economic crisis has just made that fact even more evident. Whilst people have always liked to preach how “money isn’t happiness”, luxury brand, MSCHF has now proved that they’re having none of it. Last week, CULTED reposted a clip of MSCHF’s latest stunt – something they’re prone to pulling – which gained 331k views and over a hundred comments. Here’s CULTED’s community’s take on the debacle.
New York-based brand, MSCHF set up a fully-functioning ATM last week with a catch: anyone who used it was ranked on a scale based on how much was in their bank account. With Diplo eventually topping the list coming in at $3million, as user @_melloyellooo let us know, the whole ordeal had CULTED’s community with money on their minds – for the better or worse.
The majority of the comments under the video were pretty tiny violin worthy, making claims that “I ma flex my 0.9 cent in my bank” (@viiaaneyyy), “id be last” (@ and “Id never be seen on that gad damn list then” (@ianmrbars). In this economy we’re pretty much all broke so don’t worry if your reaction to the post was similar. Maybe also just stay away from making a transaction through MSCHF’s ATM. On the other hand, user @christianm318 took a more optimistic view, claiming “I win for being the poorest 😂” That’s the spirit!
Some commenters decided to approach MSCHF’s efforts to expose the insides of people’s bank accounts more tactfully, hatching plans to use the opportunity to make some money themselves. @kimichitofusoup stated “how to get robbed outside after 101” and they have a fair point. An alarming number of commenters seemed less than hesitant to target those topping MSCHF’s list. One user pointed this out – a little too late – to the people participating, saying “no why would you share how much you got in tht account😂” (@1948.eth)
The person who’s takeaway from MSCHF’s activation resonated the most was user @nicolegrace22 who went with the most strategic approach, simply commenting “Tell 2 mil guy I said hey”. We hope someone did, because that comment deserves it. Get that bag, Nicole.
More on CULTED
See: CULTED PICKS: OUR FAVOURITE SHOWS OF 2022
See: THIS WEEK’S FRIDAY ROUNDUP FT. CELINE, TRAVIS BARKER, ASICS, AND MORE