MSCHF is always one to make people talk – remember that time when they released AI who would generate feet pics? Anyway, their latest drop has also caused quite a riot. MSCHF’s Big Red Boots were initially released with a campaign featuring Sarah Snyder. Just a few days ago, we posted a TikTok which got over 50k views looking back on some of MSCHF’s most outlandish drops, and you all had a lot to say.
Many of you were quick to respond to the ridiculousness of the Big Red boots, with @bubblegum__b calling them “Mario boots” and @nahjeesowah saying “those are pac-man boots”. @17ethan16 understood that sometimes less is more, by just commenting “chonkers”.
We also reposted a video of NBA player Shai Gilgeous-Alexander pulling up in the boots, which made some of you question the whole ordeal, including @elliedawnxxx who commented “What are those”. Overall though, Shai’s appearance made sense, @sonny.bright saying “shai stay dripping”.
And while we recognize these are not your go-to, everyday shoes, @drunkenstallion13 stated “Him and Sarah [are] the only person[s] to make them look halfway decent”, suggesting that maybe ridiculous fashion such as MSCHF’s should be left to the celebrities.
This commenter also took our Instagram to repost the campaign to state that their “stuff is aite but it seems like they’re just going for shock factor after shock factor”, which is not wrong, MSCHF’s gimmick is centred around getting a reaction out of people. @drunkenstallion continued to question “what’s the brand’s actual identity outside of that?”
Back over on our TikTok @tsukihimecosplay had a different view on the brand though, commenting “I love art that makes the brain gears turn”. In effect, that is MSCHF’s purpose. Whether you adore or despise its designs, the art collective simultaneously uses ridiculous designs to provoke thought on a wider issue such as consumerism. What was the idea behind these boots? We’ll let you decide that for yourselves.
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See: CULTED COMMUNITY TALKS: WOULD YOU CASH OUT AT MSCHF’S ATM?