Uncut Gems actress and social media sensation Julia Fox is the face of Camper and its new FW23 campaign. In fact, Fox makes the perfect muse for the footwear brand, as the imagery explores a world in which everything goes wrong, all while she effortlessly smashes a beer bottle on her head. Just your typical unhinged queen-type behaviour, then.
The title of this campaign tells you everything you need to know: “Fail / Winter 2023.” It takes the idea of failure and turns it on its head to create an unexpected series of imagery where the cake falls, the shoe steps on some chewing gum, and the wind blows the dog away.
The idea came from Camper’s very own headquarters, when the team arrived at a creative roadblock, something most of us can relate to. Instead of admitting failure and scrapping the whole project, Camper decided to flip off the negative connotations of failure, embracing the positives that can come from it.
The campaign was shot in Paris by the British photographer Grant James-Thomas and highlights some of Camper’s new styles like the Junction shoes and the BCN TENCEL® boots. Apart from Julia Fox, we also see the National Paris Opera professional dancer Germain Louvet, designer Bonnie Miller, and model Naounah all experiencing their epic fails in this campaign.
All of Camper’s FW23 styles are now available online and in stores worldwide – remember to mind your step though.
More on Culted
