Brain Dead is celebrating the fans with its NBA collaboration 

Brain Dead is celebrating the fans with its NBA collaboration 

by Ollie Cox
2 min

Brain Dead is championing passion this season, releasing a special collection with six different NBA teams. Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks and Toronto Raptors all feature across a host of collaborative apparel. 

The capsule comprises T-shirts, sweatshirts, and jackets, which all get a playful Brain Dead revamp. This isn’t your usual merch collaboration, and instead takes a fashion-forward approach to design. Alpaca sweaters house team logos, and utilitarian MA2-style bomber jackets feature embroidered NBA branding, nodding to Brain Dead’s subculturally rooted streetwear foundations. 

Campaign images showcase a range of cartoon monsters donning the pieces in a series of comically-edited images, blending IRL products with vibrant drawings. Each monster demonstrates the playful rivalry shared between each team, bringing the graphics to life. 

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Speaking ahead of the launch, Brain Dead shared the inspiration behind the collection: “Every fan, of anything, is our muse. We celebrate passions and we embrace opinions, that’s why we’re releasing a special collection featuring six different NBA teams. No matter who you root for, we root for you.”

Braindead’s NBA collection doesn’t feel like any sports-meets-fashion offering and instead aligns with the brand’s graphic-heavy, detail-focused approach, which draws on the collective of underground artists and creatives that work with the brand. 

The NBA x Brain Dead collection will be available at 10:00 a.m. PT via the Brain Dead website, Brain Dead studios on Fairfax and Brain Dead Studios Sunset. 

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