Hailey Bieber just sold her skincare brand Rhode to e.l.f. Beauty for a blockbuster deal of $1 billion.
In just three years, since Hailey founded Rhode, her skincare and makeup products have earned cult status in the beauty industry – you can’t catch a girl without a peptide lip treatment at this point – generating $212 million in sales from just 10 products.
Hailey will remain in her company as chief creative officer and head of innovation, as well as a strategy advisor to e.l.f.
This billion-dollar deal follows the news that Rhode will be launching in Sephora later this year.
“When I launched Rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally,” Hailey said on IG. “So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.
“Thank you to the amazing Rhode team who have helped me build over the years. I couldn’t have done it without all of you. And to our Rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!
As I’ve said, this is only the beginning. 🤍”
Featured image Hailey Bieber/Rhode©
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