While we’ve been kicking it back, relaxing and vacationing during summer, the Heaton brothers have been putting in the work, with Represent dropping heavy-hitting capsules one after the other, and today, we’re getting treated to another one.
Passion has always been and continues to be the glue that holds Owners’ Club. Inspired by vintage car owners’ clubs, Owners’ Club hones in on shared passions by like minded-enthusiasts, and highlights the wearer’s appreciation for the brand and everything it encompasses.
For this Owners’ Club 19-piece drop, Represent isn’t just giving us new pieces, but new colourways as well. Fog, Vintage Violet and Olive are being introduced into the brand on sweaters, zip hoodies, and tees. A new addition also comes through with the silhouettes, that includes short-sleeved polo shirts, long-sleeved polo sweaters and long-sleeved tees.
Each piece is decorated with the classic, clean cut Represent logo small on the chest, and larger on the back. Taking to its Instagram, Represent stated “It took us 10 years to establish our logo, but when [Michael Heaton] put it into profound inspiration from car collector meet ups, the ‘Owners Club’ launch became our most proud, fastest growing and core voice of who we are”.
This collection is yet another manifestation of the Represent ethos and identity, but also a testament to its growth. First released in June, the Mini Owners’ Club is also giving us a new drop with a new colour: lilac. The kidswear line offers hoodies, tees and sweatpants in Powder Blue, Cobalt, Bubblegum Pink, Black, Ash Grey and of course Lilac.
Make sure to get your hands on a piece while you can, with the capsule dropping online today at 8PM BST.
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