For Fall 2023, AMI has brought us a series of full-bodied portraits shot by iconic Italian fashion photographer Paolo Roversi, who now lives in Paris. The campaign encompasses the atmosphere of solemnity and elegance of AMI’s fashion show.
The collection marks the second collaboration between AMI and Paulo Roversi, with the photographer being a leading influence on the direction, shot in his studio in Paris in his legendary Magic Box – a small and simple set bathed in soft natural light, without direct shadow. The raw wall-to-wall ensures all attention is on the clothes seen in a series of 12 shoots, contrasting between dark and light.
Models are shot leading on the front foot, capturing the movement awarded through relaxed tailoring and flowing overcoats. Striking side portraits shot in reduced light show intricate detailing associated with the Parisian label, seen through embellished blazers. The collection is both hardwearing and delicate, combining everyday menswear items, such as oversized overcoats with corsets and dresses.
The AMI Fall 2023 campaign features the familiar faces of Guinevere Van Seenus and Audrey Marnay, iconic models from the 2000s and musses of Roversi who have both walked for AMI. They were joined by América González, Noah Hanes, Atemin Park and Matthew Seymour.
AMI lives and breathes Paris, with each collection being inspired by the French capital, offering stylish wardrobe additions for both men and women as it rides the line between casual and chic.
AMI was founded on the principle of the brand’s founder Alexandre Mattiussi dressing his friends and is reflected in the brand’s name, meaning “friend” in French. The friendly ethos of AMI, paired with a relaxed approach that has captured the attention of several high-profile wearers including Post Malone and Seth Rogan, coupled with its shows that consistently attract a healthy crowd of eager fashion editors and enthused friends of the brand, proves AMI’s rise isn’t slowing down any time soon.
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