Y/Project and Salomon are scrunching up your favourite trail-running trainer 

Y/Project and Salomon are scrunching up your favourite trail-running trainer 

by Ollie Cox
2 min

A sexy Y/Project and Salomon collaboration is on the way after being teased on Instagram this week. Yesterday, the Glenn Martens-helmed label dropped a killer campaign rammed to the rafters with musicians, models, and tastemakers. Charli XCX, Irina Shayk, Mia Khalifa, and Kanye West all got in on the action to celebrate Martens’ 10-year tenure at the label, and we were buzzing, to say the least. 

Just when you thought things couldn’t get any better, we got a sexy showcase of what looked like a weathered Salomon Speedcross 3 sneaker, where ruched mesh accents ebbed and flowed across the upper. On the tongue, there’s a dual-branded Salomon and Y/Project logo, and a sturdy, crisp-white toe cap offers added durability. 

The ruched fabric seen across the sneaker builds on the dramatic details applied to dresses and pants in Y/Project’s SS24 collection. Now Martens has taken a bit of the runway and added it to your Guinness-gulping friend’s favourite trainer. 

The collaboration is rooted in the essence of Y/Project, which looks to the clothing people wear on the street, and elevates garments rooted in versatility. For Y/Project, Salomon is the perfect collaborator, being both functionally at the top of its game as a rugged trail running sneaker and loved by the fashion set for its aesthetic properties. 

While no release date for these sexy sneakers has been announced, keep an eye on our channels for more information. 

More on Culted 

See: Ye, Charli XCX & Irina Shayk model in Y/PROJECT’s FW24 look book

See: CELINE FW24 was fun, furry, and downright cool

in other news

Comment

JOIN THE CULTED COMMUNITY TO GET THE LATEST ON FASHION, ART AND CULTURE