The Ordinary took a giant bottle to tour the River Thames

The Ordinary took a giant bottle to tour the River Thames

2 min

The Ordinary just took over the River Thames, by parading a giant bottle of its most-loved product on a boat.

Londoners were in for a hefty surprise earlier today, with The Ordinary’s latest activation. Starting from the Royal Docks, the boat carrying the 12-foot sculpture made its rounds through the English capital’s river, passing through Tower Bridge on a two-hour boat ride.

The activation was created to celebrate the relaunch of an iconic product the skincare experts are already all over: The Ordinary’s Hyaluronic Acid 2% + B5. The product is best known for its healthy properties, giving your skin that healthy glow and promoting skin suppleness and moisture.

This isn’t just any ordinary skincare product, though. For its relaunch, The Ordinary listened to the opinions and feedback of those that matters the most: its customers. Through users’ testimonials, The Ordinary reconfigurated its formula and adapted it to your needs.

@culted No thoughts, just floating through the Thames… If you capture a picture of yourself with the bottle in sight and tag @The Ordinary Store for a special gift. This promotion is running from 13-20 February.   #theordinary #skincare #deciem #ad ♬ original sound – CULTED

The best part of this whole thing is the fact that you won’t have to wait months for the relaunch. The rethought Hyaluronic Acid 2% + B5 is now available for you to indulge in, ready for purchase in The Ordinary stores.

In addition to the exciting relaunch, the skincare brand is also offering a limited-time promotion. If you managed to snap a pic of the on-boat bottle and tag @theordinary, you’ll now be able to redeem a free Natural Moisturizing Factors + HA 30ml by simply showing your photo to a staff member in any of the London stores. The Ordinary is all for you, listening to you and here to provide to you.

Head over to any of the London stores to redeem this promotion, running until February 20. What are you waiting for?

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