VF Corporation, which owns brands such as Supreme, Vans and The North Face, aims to eliminate all single-use plastic packaging by 2025. All other non-plastic packaging will be minimized, come from sustainable resources and will be designed for re-use and recycling purposes.
The company is also setting significant goals for 2023. These include ensuring all single-use plastic packaging is 100% recyclable and/or bio-based, a minimum of 80% of all paper-based packaging to be recycled and use third-party certified virgin paper. The initiatives, though very ambitious, are creating a path that the rest of the fashion industry must follow.
Jeannie Renné-Malone, the vice president of global sustainability for VF Corporation, said: “With a portfolio comprising some of the world’s most iconic apparel and footwear brands, we recognize we […] can serve as a catalyst for industry movements that drive positive change”. She further states “In just one year, we could potentially eliminate as many as 100 million poly bags from our packaging waste”.
VF and its brands have always been environmentally-conscious. For example, the group joined Canopy’s Pack4Good initiative in order to ensure no materials from endangered forests are found in their packaging. This new initiative coming directly from VF Corporation itself is a major move. The company is setting itself up as a leading force within the fashion industry for its progressive stance and actions on sustainability.
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